Top 5 Beauty Retail Apps on Android in Bulgaria: Q1 2022

In the first quarter of 2022, the top 5 beauty retail apps on the Android platform in Bulgaria demonstrated distinct trends in weekly downloads and active user metrics. This data, sourced from Sensor Tower, provides valuable insights into the performance of these apps.

Notino: perfumes and cosmetics saw a varied trend in weekly downloads, starting at 621 and ending the quarter at 495. The highest downloads were recorded in the week of February 28, reaching 550. The app's weekly active users fluctuated between 2.8K and 2.4K, ending the quarter at 2.6K.

Mein dm experienced a general increase in weekly downloads, starting at 464 and peaking at 507 in the week of January 10, before ending March with 448 downloads. Active users for Mein dm showed a steady rise from 4.1K to 4.5K over the quarter.

SUGAR Cosmetics: Shop Makeup had a stable download rate, starting at 125 and maintaining around 100 downloads per week. Active users for the app remained consistent, starting at 299 and ending at 310.

Avon Katalog demonstrated a relatively stable download pattern, beginning at 93 and fluctuating slightly to end the quarter at 56 downloads.

Lastly, Faberlic showed a gradual increase in weekly downloads, starting at 101 and peaking at 109 in the week of March 21, before slightly dropping to 58 by the end of the quarter. The app's active users began at 765 and saw a general decline to 524 by the end of March.

For more detailed insights and trends, visit Sensor Tower.